Hi‑Tech Resistors (HTR)

Objective

Present HTR’s precision resistors with a premium yet technical voice—and arm engineers with tools that simplify part selection.

What makes HTR special

Their R&D team never stops iterating, which means our design has to evolve just as fast—an electrifying creative challenge we relish every year.

Approach

Annual 18‑page catalogue with a fresh design language; macro‑rig product photography; corporate film plus use‑case reels; trade‑mag print ads; modular expo stalls; and the world’s first cross‑reference app that finds HTR alternatives to competitor parts.

Impact

The catalogue + app combo is now the go‑to sales aid worldwide, and demo requests grow every quarter.

What We Delivered

Catalogue concept‑to‑print, image library, bilingual corporate film & reels, ad series, plug‑and‑play stall kit, and iOS/Android cross‑reference app.

Stall