
Global Panorama Showcase (GPS)
Objective
Keep GPS the travel‑trade industry’s go‑to expo as it added new cities.
Why GPS stands out
Their knack for curating meaningful B2B connections makes every edition feel less like a trade show and more like a reunion of the industry’s best minds.
Approach
Refreshed the master identity, created city‑specific slogans and visuals, then rolled out newspaper wraps, airport LEDs, venue dressing, and sequenced emailers in perfect lock‑step.
Impact
Stand bookings and visitor turnout climbed 60 % year‑on‑year, reaffirming GPS as the benchmark for travel trade in India.
What We Delivered
Revitalised identity family, bespoke creative kits for each host city, on‑site graphics, full‑page print ads, targeted email flows, and sponsor‑friendly highlight reels.
Other Projects

Boiler India and Boiler World Expo Series