Unicorn · Apple Premium Resellers
(2022 launch for Unicorn)
Objective
Take Unicorn’s next Apple Premium Reseller opening and make it headline‑worthy, adding to a decade‑long partnership that already spans 50+ stores.
Why we love Unicorn
Few retailers obsess over customer experience the way Unicorn does; their insistence on fan‑level excitement pushes us to raise the creative bar every launch.
Approach
We choreographed a three‑day crescendo: teaser reels seeded with local creators, midnight OOH splashes of Apple white, and kinetic window visuals that turned queuing into part of the fun.
Impact
The Gurgaon flagship cleared ₹15 Cr in 72 hours. The energy has become the gold standard for every city that follows.
What We Delivered
A timed launch timeline, influencer briefs with ready‑to‑shoot scripts, city‑specific OOH suites, in‑store VM, press outreach, and live social coverage that fed real‑time FOMO.
Other Projects
Boiler India and Boiler World Expo Series
